What you'll learn

  • Master Python programming from scratch to advanced level
  • Perform Data Analysis using Pandas, NumPy, and Matplotlib
  • Build Machine Learning models (Regression, Classification, Clustering)
  • Deep Learning with Neural Networks, TensorFlow and PyTorch
  • Develop Real-world Capstone Projects and deploy them
  • Job-ready portfolio building and interview preparation

Description


A futuristic Digital Marketing program designed for the AI era. This 3-month course goes beyond traditional marketing by integrating Artificial Intelligence into every aspect of the workflow.

You will master SEO, Social Media, Google Ads, and Email Marketing while leveraging tools like ChatGPT, Midjourney, and automation platforms to work 10x faster. The course includes live client projects, ensuring you are job-ready for modern marketing roles.

Course Content

MONTH 1 — Digital Marketing Foundations + AI Fundamentals

WEEK 1 — Introduction to Digital Marketing + AI in Marketing

  • What is DM? Channels overview
  • Customer journey mapping (Acquisition → Retention)
  • AI tools overview (ChatGPT, Gemini, Midjourney, Claude)
  • Using AI for Keyword ideation & Audience personas
  • Competitor analysis with AI
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WEEK 2 — Website Fundamentals + SEO Basics

  • Domain, hosting, CMS, WordPress fundamentals
  • On-page & Off-page SEO basics
  • Technical SEO essentials
  • AI integrations: Schema, Keyword clustering, Content optimization
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WEEK 3 — Search Engine Optimization (Advanced)

  • Keyword research (Manual + AI)
  • Competitor SERP analysis & Content pillars
  • Google Search Console & SEO tools (Semrush, Ahrefs)
  • AI for Content briefs, Topic clusters & SERP prediction
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WEEK 4 — Content Marketing + AI Content Production

  • Brand content strategy & Content funnel
  • Blog writing, Storytelling, Hooks
  • Canva + AI image tools (Midjourney, DALL·E)
  • AI for Blogs, YouTube scripts, LinkedIn posts
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MONTH 2 — Paid Ads + Social Media + Analytics

WEEK 5 — Meta Ads (Facebook + Instagram)

  • Business Manager setup & Audience segmentation
  • Campaign objectives & Creative strategy
  • Pixel implementation & Retargeting
  • AI for Creative generation, Copywriting & Ad analysis
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WEEK 6 — Google Ads (Search + Display + YouTube)

  • Keyword match types & Bidding strategies
  • Landing page optimization
  • Ad extensions & Conversion tracking
  • AI for Search ad generation & Competitor reverse engineering
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WEEK 7 — Social Media Marketing (SMM)

  • Strategies for Instagram, Facebook, LinkedIn, X, YouTube
  • Trend analysis, Content buckets & Hashtags
  • Community building
  • AI for Viral hooks, Reel scripts, Caption variations
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WEEK 8 — Marketing Analytics + Reporting

  • Google Analytics 4 (GA4) & UTM tracking
  • Funnels, Events & Attribution models
  • Competitor benchmarking
  • AI for Automated reporting & Insights extraction
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MONTH 3 — Automation, AI Marketing Systems & Live Project

WEEK 9 — Email Marketing + Automation

  • Email platforms (Mailchimp, Brevo, Klaviyo)
  • Segmentation, Personalization & Drip sequences
  • Lead nurturing strategies
  • AI for Email writing & Behavioral triggers
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WEEK 10 — Conversion Rate Optimization (CRO)

  • Landing page psychology
  • Heatmaps (Hotjar) & Offer testing
  • Funnel optimization
  • AI for A/B variations, Hero copy & UX suggestions
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WEEK 11 — AI Marketing Tools & Automation Systems

  • Zapier + Make automation
  • AI chatbots for marketing & Content pipelines
  • CRM setup + Lead management
  • Building AI tools: Lead qualifier, Email writer
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WEEK 12 — Final Live Client Project

  • Real-world project execution (SEO, Ads, or SMM)
  • End-to-end AI-powered management systems
  • Live campaign or SEO plan creation
  • Social + Ad creatives generation
  • Final client presentation & Internship certificate
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Training Partner

Codencreative

Codencreative Tech Pvt Ltd

IT Solutions & Training Provider

We are a Jaipur-based IT company providing software solutions and high-quality training. Our "Train Inside a Company" model ensures students gain real-world experience, working on live projects under the mentorship of industry experts.